How to Grow Your LinkedIn Profile in 2025: 9 Simple Strategies

The internet is overflowing with advice on how to grow your LinkedIn profile.

• Post six times a week.
• Create carousels, videos, and text posts — all at once.
• Leave comments on at least 50 posts right after influencers hit publish.

Sound familiar?

The problem is, that most of these strategies are unsustainable. You’ll likely try it all for a few days, feel completely drained, and then give up on LinkedIn altogether. This is even more true if you’re an introvert or still unsure if LinkedIn is worth your time and energy.

Trust me, I’ve been there. I’d go all in — creating a massive Notion board full of ideas, scheduling posts with a fancy social media tool, and secretly hoping one of my posts would go viral.

And sometimes, it worked… for a while. I’d post regularly for a week or two, get some decent engagement, and feel great. But then the momentum faded. I realized I’d built this overwhelming content machine before I even had the clarity or the stamina to keep it running.

It took a lot of trial and error (and a fair share of mistakes), but over time, I figured out how to grow on LinkedIn in a way that’s actually sustainable and aligned with my goals.

Why LinkedIn Growth Matters

Growing your presence on LinkedIn isn’t just about adding connections; it’s about unlocking opportunities for your career, business, or personal brand. Here’s why putting effort into LinkedIn growth is worth it:

1. Expand Your Network

LinkedIn makes it easier than ever to connect with professionals worldwide. Whether it’s industry leaders, potential clients, or colleagues, expanding your network can lead to unexpected and valuable opportunities.

For example, imagine a software developer joining a LinkedIn group for tech enthusiasts. By actively connecting and engaging with members, they could land freelance projects through recommendations.

2. Showcase Your Skills

Think of your LinkedIn profile as more than just a resume — it’s your personal billboard. Regularly sharing articles, videos, or even short posts can position you as a knowledgeable and trustworthy voice in your field.

For instance, a graphic designer sharing their latest projects could catch the eye of a marketing manager searching for creative talent.

3. Open Doors to New Opportunities

Creating and sharing content on LinkedIn helps you stay visible to the right people. From recruiters to collaborators or potential clients, your posts can pop up on their feeds and spark conversations.

Let’s say a project manager shares actionable leadership tips. A recruiter might see their post and reach out with a job offer.

4. Promote Your Business or Brand

For business owners, LinkedIn is a goldmine for building brand awareness. Posting about your products, sharing valuable insights, and engaging with your audience can help establish trust and attract clients.

Imagine a small business owner posting about their product’s unique benefits. If the post gets shared widely, it could spark interest, lead to questions, and even boost sales.

5. Stay Informed and Learn

LinkedIn is also a hub for learning. By following thought leaders, companies, and relevant hashtags, you can stay updated on industry trends and gain new insights.

For example, a content marketing manager following top voices in digital marketing can discover the latest tools and strategies to stay ahead of the curve.

Consistency Is Key: The secret to LinkedIn’s growth lies in regular, meaningful engagement. Whether it’s sharing videos, writing articles, or commenting thoughtfully on posts, every interaction helps you expand your reach and connect with the right people.

Start small, stay consistent, and watch as LinkedIn becomes your go-to platform for professional growth!

How to Grow Your LinkedIn Profile in 2025

Here are nine practical LinkedIn growth strategies I’ve personally tried and recommend to grow your LinkedIn presence without burning out:

1. Find Your Unique Point of View

If you want to stand out, you need a perspective that’s unmistakably yours. Copying someone else or overly relying on AI-generated content might seem like a shortcut, but it won’t take long before creating posts feels more like a chore than a creative process.

The key?

Let your personal experiences take center stage. When you infuse your content with your own stories, wins, failures, and unique ways of thinking, the process becomes not only easier but also more genuine. This authenticity builds trust and credibility, making your audience stick around.

Here’s the thing — nobody else has lived your exact journey. Even within your industry, where thousands of people might share the same job title, everyone’s day-to-day challenges, decisions, and thought processes are different. That’s your edge: how you see and interpret your experiences.

But finding and honing your unique perspective takes work. You’ll probably go through a few rough drafts (and cringe-worthy ones at that) before it clicks. Over time, though, sharing your POV will feel natural.

Here’s a simple exercise to help you discover it:

Reflect on your values and passions

Think about what you truly believe in — even the unpopular opinions you hold. For example, is there a common approach in your industry that you disagree with? Maybe you think companies spend too much time hiring the “perfect” candidate but overlook creating strong onboarding processes.

Mine your personal experiences

Look back at your career journey. What sets it apart? For instance, I transitioned from being a software engineer to a marketer. This gives me a unique lens to view topics, and I often draw parallels from engineering concepts like sprints and agile into my marketing posts.

Bring in your personal interests

Your hobbies and passions can be goldmines for inspiration. Whether it’s cooking, traveling, or gardening, use those interests to create relatable analogies for your content. For example, Amanda Natividad, a trained chef, often weaves cooking metaphors into her posts, making her content both engaging and memorable.

It may take a few weeks (or months) to truly nail your voice, but that’s okay. The key is consistency and introspection. Take small, deliberate steps, and let your unique POV shine through. Authenticity takes time but is always worth it.

2. Use Keywords to Make Your Profile Discoverable

Just like how you use SEO to get your blog posts or website ranked on Google, you can use keywords in your LinkedIn profile to help potential clients, employers, or collaborators find you. The key areas to focus on are your Headline, Summary, and Experience sections, since these are highly searchable and where most people will focus their attention.

Here’s how to use keywords effectively:

Optimize Key Sections

Make sure to add relevant keywords to your Headline, Summary, and Experience sections. These are the first things prospects will see, and they play a huge role in your visibility.

Think Like Your Audience

When you’re adding keywords, put yourself in your audience’s shoes. What terms are they likely to search for when looking for someone with your skills? What would they type in the search bar?

Be a Strategic and Reverse Engineer

Look at the search results for the keywords you would typically use, and see how the profiles that show up are structured. Work backward from this to ensure you’re using similar keywords and phrasing in your profile to boost your chances of appearing in relevant searches.

Adding the right keywords can drastically increase your chances of being discovered by the right people. Make sure your LinkedIn profile isn’t just a resume — make it a search-friendly, keyword-optimized hub for anyone looking for your expertise!

3. Share Content Consistently

It is one of the most effective LinkedIn growth strategies.

If you want to grow on LinkedIn, consistency is your best friend. Aim to post regularly — about 2–3 times a week — to keep showing up in your audience’s feed. This helps you stay top of mind while building a strong, recognizable presence.

To make posting easier, you can schedule content in advance using LinkedIn’s built-in scheduling feature or tools like Buffer or Hootsuite.

The real magic, though, lies in the type of content you share. Focus on posts that bring value to your audience. Here are some ideas to get you started:

Personal Stories

Share your challenges, wins, or lessons learned. People connect with authenticity, and your experiences might resonate with someone going through a similar situation.

Industry Insights

Stay ahead by sharing trends, news, or predictions in your field. It positions you as a thought leader while sparking conversations.

Tips and Advice

Offer actionable tips that your audience can apply immediately. These posts are practical and often highly shareable.

Interactive Content

Use polls or ask questions to spark engagement and learn more about your audience.

Videos

Short, engaging videos are perfect for catching attention and showcasing your personality. Whether it’s a quick tip, a behind-the-scenes look, or a reflection on your day, video content performs well.

Lists and How-To Posts

Structured content like lists or step-by-step guides are easy to read and super effective.

4. Leverage LinkedIn Features to Boost Your Growth

LinkedIn has some fantastic tools and features to help you connect with more people, increase your visibility, and grow your presence. Here’s a breakdown of a few you should definitely consider using:

Turn On Creator Mode

Switching to Creator Mode is a game-changer. It puts the focus on your content by replacing the “Connect” button on your profile with a “Follow” button, making it easier for people to engage with your work. This is perfect for building an audience and increasing your reach.

Start a LinkedIn Newsletter

If you’re into writing long-form content, newsletters are a great way to keep your audience hooked. Subscribers get your updates directly in their inbox, which keeps them engaged with your ideas.

Analyze Your Performance with LinkedIn Analytics

LinkedIn’s built-in analytics show you what’s working and what’s not. From views to likes and shares, you can track how your content is performing. Dive into the numbers to figure out which posts resonate the most with your audience.

Host Events with LinkedIn Live

Live video sessions are a powerful way to connect with your audience in real-time. Whether it’s a Q&A, a webinar, or a project update, LinkedIn Live helps you build meaningful interactions and answer questions on the spot.

Using these features doesn’t just enhance your profile; it helps you connect more authentically with your audience while positioning yourself as a valuable voice in your niche. Start exploring them and watch your LinkedIn presence grow!

5. Build a Network That Works for You

On LinkedIn, it’s not about how many people you’re connected with — it’s about connecting with the right people. A strong, relevant network opens doors to opportunities that align with your goals.

Here’s how to build a meaningful LinkedIn network:

Find the Right People

Focus on quality over quantity. Look for connections who can support your professional growth, like recruiters, potential clients, or colleagues in your field.

Engage Regularly

Building relationships on LinkedIn isn’t just about sending connection requests — it’s about staying visible. Like, comment, or share your connections’ posts to keep yourself on their radar. Meaningful engagement helps strengthen your professional bond.

Collaborate When Possible

If someone in your network shares a project or initiative that aligns with your skills, don’t hesitate to reach out. Offering to contribute shows initiative and could lead to valuable partnerships.

Pro Tip: Be genuine in your outreach. Mention what you admire about their work and how you can add value.

Building a relevant LinkedIn network is an investment in your professional future. Take small, consistent steps to connect, engage, and collaborate, and you’ll soon find your network evolving into a valuable resource for growth and opportunity.

6. Use Video Content to Boost Engagement

If you’re looking for a surefire way to grab attention on LinkedIn, video content is where it’s at. Videos tend to get more engagement than plain text or image posts, and the good news is, that you don’t need to be a pro editor to make them. With AI-powered tools like VEED and Riverside, creating videos has never been easier.

And here’s the best part: almost any topic can work for a video. You could:

• Share a personal experience or story.
• Announce that you’re open to new opportunities.
• Demo a cool automation you built to save time.

Want to create videos that keep your audience coming back for more? Here are a few tips that have worked wonders for me:

• Keep it short and sweet: Aim for videos between 1 to 3 minutes — long enough to provide value but short enough to hold attention.
• Stay visually consistent: Design a simple, branded template for your videos to create a cohesive look.
• Prioritize clear audio: Your video is only as good as your sound quality. Bad audio can be a dealbreaker for viewers.
• Hook your audience immediately: Start with something compelling or thought-provoking to grab attention within the first few seconds.
• Add subtitles: Use your video editor to add accurate subtitles instead of relying on LinkedIn’s automated captions. Many people watch videos on mute!
• Pair video with text: Don’t let your video stand alone — write a text-based post to provide context and amplify your message.
• End with a CTA: Wrap up your video with a clear call-to-action, whether it’s subscribing to your newsletter, following you, or commenting on your post.

Experimenting with video might initially feel intimidating, but once you get the hang of it, it’s a fantastic way to connect with your audience and showcase your personality. Give it a shot!

7. Collaborate with Others to Amplify Engagement

Building an audience from scratch is no small feat. It takes time to earn trust, showcase your expertise, and eventually have people consider your services or advice. That’s why collaboration can be a game-changer for your LinkedIn growth strategies.

By teaming up with people who already have an established audience, you can tap into their network while offering value to their followers. It’s a win-win: you get exposure, and your audience gets fresh, valuable content.

Here are some simple ways to collaborate with others on LinkedIn:

• Co-create a carousel: Design a carousel that highlights insights or ideas from both of you.
• Record a short video together: Share tips, answer questions, or discuss a trending topic in your niche.
• Tag them in your posts: If their expertise or content inspired your post, give them a shoutout!
• Engage with their posts: Leave thoughtful comments to start meaningful conversations.
• Host a LinkedIn Live together: Discuss an industry topic, share experiences, or even answer live audience questions.
• Ask for a mention: Don’t be shy — many LinkedIn creators are incredibly supportive and happy to give you a boost.

Collaborating doesn’t just increase your reach; it also gives you insight into how others approach content creation, engage with their audience, and build credibility. It’s a fantastic opportunity to learn, connect, and grow while making your LinkedIn presence more dynamic and engaging.

So, start reaching out and see where collaboration can take you!

8. Use Analytics to Fine-Tune Your LinkedIn Content

Want to know what’s really working on LinkedIn? Analytics can give you all the answers. Tools like LinkedIn’s built-in analytics, Sales Navigator, or Podawaa make it easy to see which posts are resonating with your audience and how you can do even better.

Here’s how you can use analytics to grow:

Study Your Top Posts

Look at the posts that got the most likes, comments, and shares. What was special about them? Was it the format, topic, or tone? Once you figure it out, create more content like that.

Experiment with Different Formats

Your audience may love polls, videos, or even carousels. Try different content types to see what drives the most engagement. For example, turn a popular text post into a quick video or a visually appealing infographic.

Understand Your Audience

Analytics can also tell you who’s engaging with your posts — their industries, job roles, and even locations. Use this info to tailor your content to their interests and make it more relevant.

Build on Successful Topics

If a post about productivity tips gets tons of engagement, don’t stop there. Create a follow-up series or dive deeper into related topics. Consistently posting on what works builds momentum and keeps your audience hooked.

Analytics aren’t just numbers; they’re insights into what your audience values. Use them to guide your content strategy, and you’ll see better engagement, stronger connections, and steady growth.

9. Stand Out by Keeping It Real

Being authentic on LinkedIn is your superpower. It makes your profile relatable, helps you connect with others on a deeper level, and strengthens your personal brand. People are drawn to real stories, not polished perfection.

Here’s how you can embrace authenticity on LinkedIn:

Share Your True Journey

Don’t just highlight your wins — share the struggles and lessons too. Being open about challenges makes your story more relatable and inspiring.

Let Your Personality Shine

Your audience wants to connect with you. Avoid being overly formal or robotic. Write and engage in a tone that feels natural and true to who you are.

Engage Genuinely

Being authentic isn’t just about your posts — it’s about how you interact. Respond to comments thoughtfully, and engage with other people’s posts in a meaningful way. These small acts build trust and foster genuine connections.

By being your authentic self, you’ll attract the right audience, foster meaningful relationships, and make a lasting impact on LinkedIn. Remember, it’s your unique story that sets you apart!

Final Thoughts: LinkedIn Growth Strategies

Growing your LinkedIn presence isn’t a sprint; it’s a marathon. It’s about building meaningful connections, sharing authentic content, and continuously engaging with your network. The more you stay consistent, experiment with different strategies, and use LinkedIn’s features to your advantage, the more visible you’ll become.

Remember, it’s not just about numbers — it’s about connecting with the right people and positioning yourself as a valuable resource in your field. By being authentic, adding keywords to your profile, and leveraging analytics to fine-tune your strategy, you’ll set yourself up for long-term success.

So, take a deep breath, get started with these strategies, and watch your LinkedIn presence evolve into a powerful tool that opens doors and drives opportunities. You’ve got this!